Media
This is a sample of the media that I've written and produced. Although I've had the support of creative designers, web designers and video producers, for all of this media I've devised the original concept, written the content, and provided detailed instruction on the aesthetic elements. Over the past five years (while at HealthFirst/Banyan), I've created and managed the following:
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Seven promotional videos and one 45 minute instructional video
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Seventy-five to one hundred print advertisements
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Online banner and retargeting advertisements
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Sales flyers, two to four versions each, for approximately twenty-two individual products
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Three company and E-commerce web sites: HealthFirst.com, StatKit.com & CritiKit.com
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Dealer catalog listings
Click on the following examples to enlarge...
Using the Life Ring as a metaphor for HealthFirst's emergency preparedness products. It became our brand image. Variations of this ad have run in about 20 publications.
Tru-Align reduces radiation exposure during dental x-rays. This ad was designed to draw in the reader (with the unusual photo), then provide the value proposition in the small text. Also my concept for the original photography.
This is a Quick Reference I designed to guide Spacelabs' sales reps during a sales presentation on medical telemetry
For Spacelabs Field Sales.
Promotional Video:
Banyan STAT KIT 750
This is a promotional video for the STAT KIT 750, an emergency medical kit that I developed and managed.
I wrote the original script and shot list. Was on hand for the filming and audio and participated in every shot. I then provided direction during postproduction. The video was filmed and produced by Keith Solomon.
Promotional Video:
Training Video on the use of HealthFirst SM-Series emergency medical kits
This is a promotional video for a longer training video, both of which I developed and managed.
I wrote the original script and shot list. Was on hand for the filming and audio and participated in every shot. I then provided direction during postproduction. The video was filmed and produced by Keith Solomon.